Madcap Coffee
Commerce & Journal
Creative Direction & Strategy
Project
The website is intended to be an extension of the physical locations, so the boutique “store” is the focus of the site, making sure the coffees live front-and-center as on a well-placed shelf. Visitors are enticed to dive deeper into the unique story of each coffee through the editorial design of the product pages and journal.
After launching the new site in 2017, there was a significant increase in online sales and in sign-ups for recurring coffee subscriptions.
Team
Web Design & Development: Conduit Studio