Collaboration is central to the process, with an emphasis on working with partners who value both exploration and outcome. Whether building a brand from the ground up or working within an established brand to elevate a specific message, the focus is building identities that are strong and authentic to the nature of each partner.
Each project is guided by a thoughtful process and creative clarity. Seth is passionate about building brand equity and authentic reputations for partners who champion community, health, and sustainability.
Acrisure
AT&T
ActionIQ
Bluewater
Cabinetworks Group
Carvers
Casemate
Cosmic Aerospace
Factory Yards
Fishlads
Gorilla
Harman International
Has Heart
Helen
Hope Network
Madcap Coffee
Silva
Reebok
Venus Aerospace
Verizon
Visual Identity
Brand Strategy
Environment
Naming
Guidelines
Packaging
Digital Experience
Web
Photography & Motion Direction
Print Production
Wayfinding
This creative work encompasses brand strategy, identity systems, typography, tone of voice development, written content, strategic direction, defining brand value propositions, brand toolkits and also extends to bespoke experiences like interactive installations, and immersive environments.
Established in Michigan,
available for work everywhere.