Madcap Coffee
Creative Direction & Design
Project
Create packaging for an intentionally sourced, expertly roasted coffee.
Each coffee plant begins in a nursery on a remote elevation near to the equator, then is planted in shade and protected from wind, drought, and pests two years before it bears fruit. It’s carefully harvested, meticulously sorted, pulped, washed, dried on raised beds, milled, sorted again, packed in burlap and then shipped halfway around the world, test roasted, tasted, and expertly roasted in small batches according to the varietal and region. So it’s imperative that each coffee package look as remarkable and special as the coffee inside.
Team
Creative Direction & Design: Seth Herman, Chuck Anderson
Photography: Seth Herman, Chuck Anderson, Pete McDaniel, Steven Miner, Erik Lauchiè, DJ Viernes