NCAA Final 4 Court Fan Activation
AT&T / Rhythm of the Game
Creative Direction & Design
Project
The interactive fan experience for AT&T Fan Zone at the NCAA Final 4 included this dual LED half court. Interactive court with fully immersive motion tracking, shot clock, scoreboard, and responsive game reactions for two original game modes: “In the Zone” and “Heatcheck” challenging fans to clear each zone on the court or follow a shot sequence around the court to beat the clock.
Team
Client: AT&T
Agency: Wasserman LA
Motion: Maxwell Prendergast
Management, Development & Build: TBPVK with Bluewater